October 23, 2023
Scientific Games, a leading supplier of iLottery technology solutions, has announced that three North American lotteries will offer its brand-new instant scratch game, Punch N' Play. The Louisiana Lottery, Loto-Quebec, and Atlantic Lottery will provide the new instant scratch game.
The Atlantic Lottery's game, CAN$3 Winning Snowballs, will be released in November. Earlier in August, the Louisiana Lottery released its Punch N'Play game called USD$5 New Orleans Saints before Loto-Quebec followed suit with the release of a sports-themed game, CAN$5 Le billet.
The release of these lottery games comes just in time for the North American Association of State & Provincial Lotteries 2023 Conference. These products are the latest addition to the innovative portfolio of Strategic Product Enhancements at Scientific Games. According to the game developer, these products feature eye-catching inks, finishes, play styles, and one-of-a-kind combinations that sell well at retail lottery operators.
"Building an instant game portfolio that responsibly maximizes profit for lottery beneficiaries is truly a balance of art and science. At Scientific Games, data helps strike that balance. The play experience at every price point, playstyle, and product enhancement in the portfolio should be strategically planned to entertain players and deliver sales performance." said Danielle Hodges, Director of Global Product Innovation and Development for Scientific Games.
Scientific Games is the largest instant lottery games designer, producer, and services supplier in the world. Their products account for 70% of the retail sales of instant scratch cards worldwide. Nearly every lottery in North America relies on the corporation for games, technology, analytics, and services.
At the start of this month, the game developer won two 2023 Communitas Awards for its excellence in social responsibility. The company also announced a successful contract extension with the Ohio Lottery late last month.
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