Fennica Gaming Brings a Fresh Wave of eInstant Games to the Virginia Lottery

In a thrilling update for lottery enthusiasts, Fennica Gaming, a subsidiary of the Finnish National Lottery giant Veikkaus, has rolled out its eInstant games in Virginia through a strategic collaboration with the Virginia Lottery. This exciting partnership has introduced a trio of Fennica Gaming’s most beloved titles to the Virginia Lottery's digital shelves, promising a fresh gaming experience for players.

Key Takeaways:

• Innovative Gaming Experience: Fennica Gaming's launch in Virginia marks a new era of eInstant games, offering unique gameplay and themes.
• Strategic Partnerships: The collaboration between Fennica Gaming, EQL Games, and the Virginia Lottery underscores the power of strategic alliances in expanding gaming portfolios.
• Tailored Player Experience: Fennica Gaming’s commitment to understanding and catering to local player preferences highlights a player-first approach in the lottery industry.

The integration with EQL Games on the NeoPollard Interactive-powered platform has paved the way for the introduction of Miner Jack’s Combo Caverns, Wobblyblobs, and Boulder Blast. These games, known for their engaging gameplay and creative narratives, are now available to Virginia's lottery aficionados, promising not just a chance to win but an immersive gaming adventure.

Joni Hovi, SVP of customers and marketing at Fennica Gaming, shared the excitement, stating, "We are excited to provide Virginia Lottery with the eInstants we have been creating since 2004. We have a vast lottery knowledge through our parent company, Veikkaus, the Finnish National Lottery, and offer games featuring the latest standards and player preferences." The aim is to closely monitor Virginia players' preferences to fine-tune the gaming experience, ensuring it meets the unique tastes of the local market.

Brad Cummings, CEO of EQL Games, expressed pride in the partnership, remarking on the significance of Fennica Gaming's casual gaming approach to the U.S. iLottery market. He anticipates these games will set a new standard in the industry and looks forward to their performance and the innovative offerings Fennica Gaming will continue to bring to the table.

Scott Kenyon, deputy executive director of marketing at the Virginia Lottery, highlighted the importance of introducing new eInstant games as the lottery celebrates four years of iLottery. He pointed out, "The unique games provided by Fennica Gaming offer us the opportunity to attract new players that are looking for casual gameplay and additional value in their experience."

This launch is more than just an introduction of new games; it's a testament to the evolving landscape of the lottery industry, where innovation, player satisfaction, and strategic partnerships come together to create a dynamic and engaging player experience. As Fennica Gaming makes its mark in Virginia, lottery players can look forward to a blend of entertainment, excitement, and the thrill of the chance to win, all wrapped up in the latest eInstant games.