EveryMatrix Launches Dedicated Lottery Division

EveryMatrix has established a dedicated lottery division to expand its presence within the global sector, appointing Nikolina Gabelica as Managing Director to lead the newly formed business arm. The Malta-headquartered and London-founded technology supplier aims to reinforce its focus on digital-first technologies and features specifically tailored for lottery operators.

Key Takeaways:

EveryMatrix launches a dedicated lottery division for digital-first technologies.
Nikolina Gabelica appointed Managing Director of the new unit.
Supplier recently joined NASPL and appointed LatAm leadership.

Nikolina Gabelica Leads Dedicated Lottery Unit

Nikolina Gabelica takes the helm of the new division, bringing over 20 years of international experience across both the lottery and iGaming sectors. Prior to her appointment as Managing Director, Gabelica joined EveryMatrix in 2023, serving as the company’s Head of Lottery. Her extensive background includes 13 years at Hrvatska Lutrija, a leading operator in the Croatia lottery market. Additionally, she has been actively involved in industry initiatives through the European Lotteries (EL), where she served as Executive Chair of its Marketing and Communications Working Group.

Commenting on her new role and the division's launch, Gabelica stated, “We strongly believe there is room in the lottery world for a new approach, bringing modern, modular and digital-first technologies that help lotteries grow, innovate and better meet expectations of today’s players.” She added that the creation of the dedicated business unit represents a natural next step and an important milestone reflecting the company's long-term commitment to the lottery sector.

Decade of Tier-1 European Lottery Partnerships

The formation of the dedicated lottery arm builds upon EveryMatrix’s established history of collaborating with tier-1 lottery operators for more than 10 years. The supplier has consistently provided turnkey solutions, sports, and casino technology to prominent state and national lotteries across Europe, powering many top online lottery platforms.

The company's existing portfolio of major lottery partners includes the Hungarian state lottery Szerencsejáték Zrt, Norway’s Norsk Tipping, and Veikkaus, a key player in the Finland lottery market. Furthermore, EveryMatrix supplies technology to OPAP in Greece and Denmark’s Danske Spil. The new division will centralize these operations, allowing the supplier to concentrate entirely on advancing digital-first capabilities for these and future lottery clients.

Strategic Expansion Across the Americas

EveryMatrix has been actively expanding its reach within the broader lottery industry throughout the current year, looking beyond its European stronghold. Early in the year, the technology supplier hired Matias Montero as Managing Director of its Latin American business. In this region, the company maintains a strong focus on targeting local lottery businesses for technological integration and expansion.

Following the Latin American leadership appointment, EveryMatrix further solidified its North American presence in March by joining the North American Association of State and Provincial Lotteries (NASPL). Membership in NASPL, the primary trade association representing B2C and B2B lottery firms across the continent, positions the supplier to pursue further technological contracts and partnerships with state and provincial lottery operators in the North American market.