EveryMatrix Joins NASPL to Drive North American Lottery Expansion
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Every Matrix has officially become a member of the North American Association of State and Provincial Lotteries (NASPL), marking a significant escalation in its North American expansion strategy. The move positions the tier-one technology supplier to capitalize on the growing demand among US state lotteries for digital transformation, omnichannel player engagement, and robust responsible gaming solutions.
Key Takeaways:
- Every Matrix joins NASPL to strengthen its visibility and credibility within the heavily regulated North American public-sector lottery ecosystem.
- The supplier aims to leverage its extensive experience with major European lotteries to support US operators transitioning toward digital and omnichannel platforms.
- This membership complements Every Matrix’s existing affiliations with the World Lottery Association (WLA), European Lotteries (EL), and CIBELAE.
The North American lottery sector is undergoing a pivotal technological shift, with multiple US state lotteries currently investing in or exploring upgrades to their digital infrastructure. By securing NASPL membership, Every Matrix is strategically positioning its turnkey platform technology to meet this emerging demand. The company is already a dominant force in Europe’s public-sector gaming space, powering major national operators such as Veikkaus in Finland, Norsk Tipping in Norway, OPAP in Greece, and Szerencsejáték Zrt. in Hungary.
Nikolina Gabelica, Head of Lottery at Every Matrix, emphasized that the NASPL membership represents a long-term strategic commitment to the US market. According to Gabelica, the supplier’s deep-rooted experience with leading European national lotteries has equipped it with a nuanced understanding of how to balance technological innovation with strict regulatory compliance and public responsibility.
The North American lottery landscape presents a massive opportunity for B2B suppliers, with 45 US states, the District of Columbia, Puerto Rico, and the US Virgin Islands operating government-run lotteries. However, the market also presents unique legislative challenges, as state-by-state efforts to authorize online lotteries often face localized opposition. Every Matrix’s omnichannel capabilities—designed to bridge the gap between traditional retail lottery sales and modern digital engagement—are tailored to help operators navigate fragmented regulatory environments and drive revenue for good causes.
This latest move builds upon Every Matrix’s systematic expansion into global lottery associations. The company is already an established Associate member of the World Lottery Association (WLA) and European Lotteries (EL). Furthermore, in August 2025, Every Matrix joined CIBELAE, the WLA’s regional branch for Spanish- and Portuguese-speaking jurisdictions, solidifying its presence across Latin America and the Iberian Peninsula.
By integrating into the NASPL ecosystem, Every Matrix brings its advanced technology and practical insights directly to the US lottery community, setting the stage for high-profile North American technology partnerships in the near future.
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