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February 16, 2024

Controversy and Challenges: Allwyn Entertainment's Journey as the New UK Lottery Operator

Clara Williams
Written byClara WilliamsWriter
Researched byAishwarya NairResearcher

Introduction

At the beginning of February this year, Allwyn Entertainment took over as the UK's new lottery operator. However, the company is already facing controversy and is struggling to meet its promised targets.

Controversy and Challenges: Allwyn Entertainment's Journey as the New UK Lottery Operator

Failure to Meet Donation Promises

Allwyn, a Czech company, won an $80 billion tender to run the UK National Lottery and acquired the previous operator, Camelot. In its tender, Allwyn pledged to raise over Ā£35 billion for good causes over the next decade. However, they have admitted that they need to change their donation plans due to timing issues. Despite this, they remain committed to achieving their promised targets.

Delays and Legal Action

Allwyn attributes its failure to meet targets to delays in the lottery handover process, which were caused by legal action initiated by Camelot. Lawsuits filed by Camelot before the takeover led to significant delays in the handover process.

Future Plans for the UK National Lottery

There have been discussions about the possibility of Allwyn reducing the price of lottery tickets from Ā£2 to Ā£1, although no decision has been made yet. Additionally, Allwyn is looking to attract younger players by introducing new draws and games. They have recently announced a collaboration with Instant Win Gaming (IWG), a leading supplier of instant win and digital e-Instant games.

Conclusion

Allwyn Entertainment's tenure as the new UK lottery operator has been marred by controversy and challenges. Despite facing delays and having to adjust their donation plans, the company remains committed to its targets. The future of the UK National Lottery includes potential changes to ticket prices and efforts to attract younger players. It will be interesting to see how Allwyn navigates these challenges and fulfills its responsibilities as the lottery operator.

About the author
Clara Williams
Clara Williams
About

Clara "LottoLore" Williams, a Kiwi with a zest for numbers and narratives, dives deep into the thrilling world of lotteries. As a leading writer for LottoRank, her pieces resonate with enthusiasts, offering a harmonious blend of data, history, and human interest.

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