Allwyn Appoints Fredrik Ögren as Chief Technology Officer
Clara Williams 
Allwyn has appointed Fredrik Ögren as its new Group Chief Technology Officer to lead the multinational lottery operator's digitalization and technological transformation initiatives. Ögren joins the company following a five-year tenure as Chief Technology Officer at Betsson Group, bringing extensive experience in driving digital technology transformations across European, African, and South American gaming markets. He replaces Brett Cross, who served as interim Technology Chief and will now transition to the dual role of Deputy Group CTO and CTO of Global Lottery.
Key Takeaways:
- Fredrik Ögren joins Allwyn as Group CTO from Betsson Group.
- Brett Cross transitions to Deputy Group CTO and CTO of Global Lottery.
- Over 51% of UK National Lottery sales are now conducted digitally.
Allwyn Digital Leadership and Platform Integration
As Group CTO, Ögren is tasked with leveraging his experience from large-scale corporate transformations to advance Allwyn's digital ambitions. He will work closely with Kresimir Spajic, the Chief Executive Officer of Allwyn Digital, a division established in September 2025 to oversee the firm’s technological projects. The primary objective of this leadership team is to build a scalable technology platform across the wider Allwyn Group to improve experiences for both customers and partners across its online lottery platforms. Spajic noted that Ögren's appointment represents a critical step in this ongoing technology strategy, stating that Ögren brings strong technical expertise and a proven track record to the organization.
Digitalization Across Global Lottery Markets
While the core of Allwyn's business remains rooted in the traditional retail lottery sector, the operator is increasingly focused on digital channel growth. This shift is highlighted by recent data indicating that more than 51% of ticket sales for the UK National Lottery are now processed digitally. In his new role, Ögren will collaborate with teams operating across Allwyn’s diverse international footprint. The company currently operates the national lotteries in the UK and Greece, and it serves as part of the consortium managing the Italian lottery. Spajic emphasized that the combination of Ögren and Cross establishes a strong technology leadership team to support this next phase of the company's global expansion.
Broader Gaming and Technology Expansion
Beyond its core lottery operations, Ögren's technological oversight will encompass Allwyn's expanding portfolio of international gaming and digital assets. The company maintains a considerable footprint in the online betting sector through its stakes in Kaizen Gaming, the owner of Betano, and its merger with the Greek betting firm OPAP last year. Furthermore, Allwyn has recently expanded its digital presence into the United States daily fantasy sports and prediction markets through the acquisition of PrizePicks. Commenting on his appointment, Ögren stated that he is thrilled to join the lottery operator at an exciting stage in its growth journey.
