Lottery.com Acquires SportLocker, Launches Sports.com: Revolutionizing Fan Engagement

Lottery.com, an online lottery services provider, has acquired S&MI, the parent company of SportLocker, for an undisclosed sum. As a result of the acquisition, SportLocker will be rebranded as Sports.com and will serve as a premier platform for sports fans worldwide.

The president of Sports.com, Majed Al Sorour, expressed excitement about leading the company into a new era where technology and passion for sport converge to create unparalleled experiences for fans. The vision of Sports.com is to revolutionize fan engagement by making every moment more interactive, accessible, and engaging. Al Sorour aims to leverage his experience to drive growth, innovation, and community building in the sports and technology landscape.

Matthew McGahan, the chairman and CEO of Lottery.com and Sports.com, emphasized the strategic importance of the acquisition. He stated that the integration of SportLocker's partnerships, localized content services, and community-focused features with enhanced content and technology will create a dynamic ecosystem for fans. The goal is to offer sports fans an unparalleled year-round experience and bring them closer to the sports they love.

In conclusion, Lottery.com's acquisition of SportLocker and the launch of Sports.com mark a significant milestone in the world of online lottery services and sports fan engagement. The rebranded platform aims to provide fans with innovative and interactive experiences, revolutionizing the way they connect with sports.