São Paulo Awards Lottery Contract
Recommended casinos
The Government of the State of São Paulo has awarded a 15-year exclusive concession to SP Loterias SPE S.A., a joint venture between Brightstar Lottery and Scientific Games, to operate the newly established state lottery. This agreement enables the introduction of draw-based, instant, and passive lottery games across retail and digital channels, targeting the state's 44 million residents. The initiative is poised to generate substantial revenue for healthcare investments, marking a significant expansion of Brazil's lottery sector.
Key Takeaways
- The joint venture will deploy omnichannel technology to offer secure, high-performance lottery products, including iLottery systems for enhanced player convenience.
- Proceeds from lottery operations are earmarked specifically for funding healthcare programs in São Paulo, aligning with government priorities for public welfare.
- This contract positions Brightstar and Scientific Games as key players in one of Latin America's largest markets, leveraging their global expertise in lottery management.
The award follows a competitive process by the São Paulo government, selecting SP Loterias SPE S.A. to manage the lottery's full operations. Brightstar Global Solutions Corporation, a subsidiary of Brightstar Lottery PLC, and Scientific Games, LLC, have combined their strengths to form this JV, bringing decades of experience from operating lotteries worldwide. Brightstar, which serves nearly 90 lottery customers across six continents, including eight of the world's top 10 lotteries, will contribute its best-in-class technology and game content. Scientific Games adds trusted systems and high-performance games, ensuring compliance and innovation.
Under the terms, the lottery will feature a diverse portfolio of games accessible through both physical outlets and digital platforms. This omnichannel approach is designed to maximize player engagement while maintaining rigorous security measures, such as age and location verification for online play. Officials anticipate that the new lottery will not only entertain but also create economic value by channeling profits into essential services.
Marco Tasso, Brightstar's Chief Operating Officer for Italy and International Lottery Operations, emphasized the partnership's potential: "Brightstar is very pleased to expand our operations in Brazil and partner with Scientific Games through SPL to introduce new, exciting lottery options for Sao Paulo’s 44 million residents. Leveraging our 40-plus years’ experience operating some of the world’s largest lotteries, this agreement enables Brightstar to deliver our best-in-class technology and engaging games to players throughout the country, while creating new, convenient opportunities through the ability to deploy our comprehensive iLottery system and offer eInstant games."
Michael Conforti, President of International for Scientific Games, added: "The SPL joint venture with Brightstar is the result of months of collaboration to ensure this new state lottery in Brazil meets the needs of all stakeholders. We are honored to have the opportunity to bring our trusted, secure systems technology and high-performance lottery games to São Paulo with the goal of helping fund healthcare in the state."
This development underscores the growing trend of state-level lotteries in Brazil, following federal frameworks that allow regional concessions. By focusing on responsible gaming and technological advancement, the São Paulo lottery aims to set a benchmark for others in the region, potentially influencing future expansions.
