Lottery market hits $346B forecast
Recommended casinos
The global lottery sector continues its steady expansion, driven by digital transformation and enhanced focus on transparency and responsible play.
Key Takeaways
- The worldwide lottery market is projected to reach approximately $346 billion in 2026, reflecting ongoing growth from digital platforms and regulatory advancements.
- Leadership enhancements at major providers signal investment in data-driven innovations to support international operations.
- Regional developments highlight commitments to integrity, efficiency, and consumer protection amid evolving regulatory landscapes.
Global Lottery Market Forecasts Robust Growth in 2026
The lottery industry is poised for continued expansion, with global sales expected to climb to $346.35 billion in 2026, up from $331.89 billion in 2025, marking a compound annual growth rate of around 4.4%. The shift toward digital ecosystems, mobile-first gaming, blockchain for transparency, and immersive experiences such as interactive scratch games fuels this trajectory. Additional drivers include government initiatives promoting digitization, cashless transactions, and responsible gaming technologies. Projections indicate the market could surpass $421 billion by 2030 at a 5% CAGR, underscoring opportunities in Asia-Pacific and other emerging regions alongside established markets.
Source: Research and Markets report via GlobeNewswire (February 6, 2026) - https://www.globenewswire.com/news-release/2026/02/06/3233899/0/en/Lottery-Business-Research-Report-2026-400-Bn-Opportunities-Trends-Competitive-Landscape-Strategies-and-Forecasts-2020-2025-2025-2030F-2035F.html
Scientific Games Bolsters Leadership with Data and AI Expertise
Scientific Games, a leading global lottery technology provider, has strengthened its executive team by appointing Ovie Doro, formerly of Walmart, as Senior Vice President of Data, Analytics, and AI. This strategic hire underscores the company's emphasis on advanced analytics, data science, and AI to drive insights and growth in its international lottery operations. The move aligns with broader industry trends toward leveraging technology to improve operational efficiency and enhance player experiences in regulated markets.
Source: Lottery Daily (February 2, 2026) - https://lotterydaily.com/2026/02/02/region/north-america/scientific-games-svp
Paraná State Lottery Emphasizes Integrity in 2025 Annual Report
Brazil's Lottopar (Paraná State Lottery) released its 2025 financial and activities report, highlighting strong progress in corporate integrity, transparency, and customer service efficiency. The Internal Control, Compliance, and Ombudsman Unit (UCCO) detailed advancements in process oversight and public dialogue, reinforcing commitments to modern public administration principles. These efforts demonstrate ongoing dedication to maintaining trust and operational standards in a key Latin American market.
Source: iGaming Brazil (February 2, 2026) - https://igamingbrazil.com/en/lottery-en-2/2026/02/02/lottopar-releases-2025-financial-report-focusing-on-integrity-and-efficiency-in-customer-service
Ireland Advances Gambling Regulation with New Licensing Regime
The Gambling Regulatory Authority of Ireland (GRAI) has activated provisions under the Gambling Regulation Act 2024, opening applications for the new licensing regime. This development grants the authority expanded powers focused on consumer protection, amid research indicating elevated gambling problem risks linked to early exposure, including lotteries. The regime aims to address social harms through stricter oversight in a market long seeking comprehensive regulation.
Source: Yogonet International (February 5, 2026) - https://www.yogonet.com/international/news/2026/02/05/117460-irelands-new-gambling-licensing-regime-now-open-for-applications
These updates reflect a week of measured progress, with technology investments and regulatory activations supporting long-term stability and growth across diverse regions.
